Introduction
Over the last 4 years, we’ve been the dedicated influencer marketing agency for Nivea. We’ve collaborated on awareness campaigns, new product launches, directed organic and paid media strategies, and produced high-quality content… all while aligning with Nivea’s tone of voice.
Among our best work is the Living in my Skin Podcast, a campaign aimed at celebrating your skin through the good times, and the bad.
The challenge
Nivea tasked us with developing a strategy for their new YouTube channel. Taking place during the final Covid-19 lockdown in the UK, the Nivea team wanted to focus on providing comfort and advice to their community.
The solution
The Goat team created a high-quality video podcast entitled “Living in my Skin“.
Hosted by Charlotte Emily Price, it featured prominent influencers including Love Island’s Olivia Bowen, commercial lawyer and artist Sola Patronne, and mother-daughter duo, Amina Habeeb and Natania Hinds.
The entertaining series touched on everything from work, self-love, body image, tips for getting through lockdown, and of course, skincare. The conversations were raw, funny and honest, and achieved our goal in launching the Nivea channel with a positive and uplifting message and driving consideration amongst their audience. In fact, the series drove a near 100% positive sentiment.
Territory:
We
Goat
This.
Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.
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