In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business.
These campaigns require a detailed understanding of market maturity as well as local market cultural and linguistic nuances.
We work as part of an ‘all-agency’ team working alongside the media and creative agency of record to deliver against ambitious goals. Objectives and strategy differ by market and business unit, however the Goat team is structured to ensure consistency of communication, measurement and reporting at a global level.
Our activity ranges from long term ambassadors all the way through to specific short term activations. The platform mix has included Instagram, Facebook, YouTube, TikTok, Snapchat, Linkedin and Twitch.