In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business.
Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local market cultural and linguistic nuances.
We work as part of an ‘all-agency’ team working alongside the media and creative agency of record to deliver against ambitious goals. Objectives and strategy differ by market and business unit, however the Goat team is structured to ensure consistency of communication, measurement and reporting at a global level.
Our activity ranges from long term ambassadors all the way through to specific short term activations. The platform mix has included Instagram, Facebook, YouTube, TikTok, Snapchat, Linkedin and Twitch.
Some of the results from our work with Dell in 2020 are outlined below:
DROVE 168m+ IMPRESSIONS ACROSS THE COURSE OF SEVEN MONTHS
23.6m+ ENGAGEMENTS ACROSS OUR CAMPAIGNS
229k+ CLICKS WERE MADE THROUGHOUT THE CAMPAIGNS
IN JUST TWO WEEKS WE DROVE 45X MORE FOLLOWERS ON DELL’S INSTAGRAM PAGE USING A SOCIAL GROWTH STRATEGY
A TOTAL OF 15 CAMPAIGNS EXECUTED ACROSS UK, US, FRANCE AND GERMANY
OUR CLICK THROUGH RATE INCREASED BY 631% OVER THE COURSE OF SEVEN MONTHS
Top performing influencer with an engagement rate of 18.30%, which had increase by 234% over the campaign duration