Case Study: Starling Bank

Starling approached Goat to create a multi-channel ambassador program, drive engagements on social, and increase brand consideration.


Instagram icon Youtube icon
23m+ Impressions 
12.5m+ engagements  

Campaign Content

We built brand advocacy through ambassadors across YouTube and Instagram


Starling Bank is a frontrunner in the challenger bank space. In 2020 they were looking to challenge the status quo through authentic online engagement opportunities.

The challenge:

We were tasked with creating a multi-channel ambassador program to drive social conversation and brand consideration that focussed on both their personal and business accounts.

The solution:

We supported their key focuses and integrated influencers into their marketing mix throughout the year. This was achieved across numerous platforms, with Youtube integrations, Instagram TV, Q&A sessions & static and story posts on Instagram. Influencers touched upon personal experiences and gos that were unachievable without Starling’s features.

Throughout the year, we worked with Starling to create a rolling ambassador program, activating around key calendar moments; the main one being money management during a pandemic. We saw our ambassadors create authentic storytelling content relating to their personal financial experiences, sparking positive conversation and an increase in new account holders.

Following our success, we assisted with the soft launch of their Kite Card for children aged 6-16, working with long-standing ambassadors and parenting influencers.



Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

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23m+ Impressions
12.5m+ engagements  
15.5k saves
8% avg engagement rate

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.