Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and become their first influencer agency of record.
We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.
See how we made an established brand stay relevant to a Gen Z and Millennial audience. Our year-long strategy used TikTok, Instagram and YouTube to drive incredible results within this key demographic.