Case Study: Dell US Consumer

Dell XPS is the brand's most popular consumer line. Here's how we leveraged influencers to reflect that across social.


Instagram icon TikTok icon
12m+ impressions
90% positive sentiment

Campaign Content


Dell’s XPS inspires individuals to indulge in their hobbies and interests more. It’s Dell’s most popular consumer product line and, for this reason, a critical part of their influencer marketing program.

The challenge:

We were tasked with devising Dell’s influencer marketing strategy to drive student consumers down the funnel. Our goal was to create eye-catching content that would speak to Dell’s consumers’ passion points

The solution:

We focused on students who were going back to school, and identified creators that aligned best with key passion points – Photography, Fashion, Lifestyle, and Music. Our influencers could showcase the ways in which Dell XPS fits and helps their lifestyle.

Instead of telling creators what to say, we listened. We spent time with each influencer, getting to know more about their passions, and what drives them to create. This helped us with the rollout of a more authentic promotion, driving positive sentiment through the roof!

The result:

Driving positive sentiment for a brand is difficult these days. Our campaign cleared that hurdle with 90% of sentiment being positive. Now that’s content that resonates.

Posting to Instagram and TikTok, our influencers generated an impressive 9.25% engagement rate, and video content over the duration of the campaign gained over 11m impressions, with one piece even going viral (7.2m views).



Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

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Video content delivered 11m impressions and one piece went viral
90% of campaign sentiment was positive across the campaign
Posting to Instagram and TikTok, our influencers generated an impressive 9.25% engagement rate

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.