We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.

We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. They created content across Instagram Posts, Stories and Instagram TV videos showing how their Q allows them to excel with their passion and giving genuine insight into how the car fits into their lifestyle.

We combined our organic influencer content with a targeted paid social strategy with a clear call to action to click-through to Audi’s virtual assistant messenger, that is able to arrange test drives quickly and easily to shorten the consumer journey.

We achieved 39k+ clicks
to sign up for
a test drive

£13k+ additional value
of earned content

Audi Body Full - The Goat Agency


Amazing content from mother_of_five_boys performed very well on this campaign

Audi Featured Post - The Goat Agency