We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.
We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. They created content across Instagram Posts, Stories and Instagram TV videos showing how their Q allows them to excel with their passion and giving genuine insight into how the car fits into their lifestyle.
We combined our organic influencer content with a targeted paid social strategy with a clear call to action to click-through to Audi’s virtual assistant messenger, that is able to arrange test drives quickly and easily to shorten the consumer journey.
We achieved 39k+ clicks
to sign up for
a test drive
£13k+ additional value
of earned content
Amazing content from mother_of_five_boys performed very well on this campaign