Case Study: Fireball

Fireball has deep roots in American Millennial/Gen Z party culture, so they needed an agency team that would understand their longstanding traditions and represent this target consumer.


Instagram icon
Instagram Reels content had over 1.1m views in total
The campaign had a 60% Engagement Rate overall, based on Reels/Impressions


Through a highly competitive RFP process, we were selected to be Fireball’s influencer marketing agency of record, helping them to position “the most popular American whiskey brand” front and center on social media.

The challenge:

We had to channel the persona of an American, Gen Z party-goer, sourcing influencers that would bring the fun and excitement of the brand to life.

The solution:

Using an always-on strategy coupled with multi-channel ‘hero influencer activations’ around their highly seasonal cultural events throughout the year, we worked to ensure if there is a party being talked about on social, Fireball whiskey is at the forefront.

From originating relevant social creatives and developing new organic content styles, to targeted paid media amplification, we have helped Fireball whiskey to take a giant leap in making Influencer as a channel — a significant piece of their overall marketing mix. As consumers of the brand and a true extension of the Fireball team, we work throughout the calendar year to “ignite” relevant social communities and “deck the halls” of Instagram and Youtube with native Fireball messaging.



Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

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The campaign had over 9.6m impressions
Instagram Reels content had over 1.1m views
The campaign had a 60% Engagement Rate overall 

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The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.