Influencer Marketing

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How Brands Can Get Influencer Partnerships Right in 2024

When it comes to an influencer marketing campaign, nothing is more important than partnering with the right creators. This is easier said than done though, and sometimes people’s idea of what the “right creator” is can differ.  Some marketers put follower size above everything else, but there are so many more things to consider.  Having delivered hundreds of influencer marketing campaigns over the past nine years of Goat, we’re bringing you our recommendations for building effective influencer partnerships, as well as examples of brands that have got it right.

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