The Goat Agency

With each passing day TikTok cements its position as the ultimate engine for creative and impactful marketing. Kantar’s 2023 Media Reactions report rated TikTok as the #1 platform for ad equity (for the 4th year running). It also ranked 1st for its ability to grab attention, through ratings determined based on feedback from both marketers

We are excited to announce The Goat Agency's official UK partnership with Snapchat, helping brands to harness the power of creators through its Snap Star Studio.

The sporting world is gearing up for a summer of fierce competition, and social media, in alignment with influencer marketing, will emerge as trusted methods for brands to connect with sports savvy consumers.  The intersection of sport and social media presents new opportunities seeking to engage with fans. But first, we must understand the evolving

Get the takeouts from our 2024 Raised on Social LIVE event in London, where we explore "The Next Era of Influencer Marketing: How Brands Can Build Omnichannel Influencer Strategies that Drive Business Value".

For consumers, sports doesn’t stop after the match ends. It extends to following players and commentators, buying equipment and merchandise of their own, and all-round integrating it into their everyday lives. At the same time, the number of sports, streaming options, leagues types and associated products has never been higher. To stand out in this busy vertical, brands are recognising the power of influencers in attracting the uninitiated or capturing the loyalty of die-hard fans. Here are some of the most effective sports influencer marketing campaigns, and the key takeaways for brands looking to immerse in the sporting world.

Generation Alpha is the youngest generation, at around 12 and under. This is the moment where many marketers switch off, turning their focus to the financially independent adult and soon-to-be-adult demographics. Passing up on Gen Alpha influencer marketing could be a costly mistake. No matter whether you’re selling children’s toys, cutting-edge tech or luxury skincare

Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil the top 10 automotive brands dominating the platform.  In this turbocharged journey, we dissect how these automotive giants effortlessly navigate the TikTok circuit, steering their way into the hearts of millions.  From high-octane action to

Say what you want about the youth of today, but there’s no denying their power and influence within the social and digital landscape. Many brands are starting to catch on, from employing young creators in creative in-house roles, to diversifying their marketing to meet the needs of young consumers, it seems the targeting of the

TikTok is saturated with delicious videos from food brands. So, how have some of them become the cream of the crop? In a world where short-form video content is king, these brands have cracked the code on engaging audiences and driving customer loyalty, all while showcasing their tasty products. 47% of TikTok users have bought something they have seen on the app. So, if you want to ensure you’re making the most of this opportunity, you need to look at the brands that are already killing it.  We’re deep-diving into the strategies of top food brands on TikTok. Brands that have not only survived but thrived in the competitive arena of the platform; plus, we’re going to tell you what your brand can learn from each one of them. So, let’s dig in.

This International Women's Day, we wanted to spotlight and hear from some of the brilliant women within our own agency and across GroupM. What have they learned through their career so far and how do they think the marketing industry could "Inspire More Inclusion"? Watch the full video now.

In this exclusive Goat Report, we compare 10 food and drink brands on TikTok to uncover the biggest learnings and insights. How are they hooking attention, and crucially, how are they holding it?

Sign up for Goat's next Raised on Social event, live in London! With speakers from Heineken, Sky, REFY, Arla and more, we'll explore how brands can drive results in "The Next Era of Influencer Marketing".