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The Coachella Revival: Impact of Influencer Marketing on Coachella

Coachella is changing. In the lead up to this year’s festival, slow ticket sales and noticeably less festival-themed content on social media had many worried that it could be losing its grip on pop culture.  But as Coachella wraps up, the headlines paint a picture of free-spirited festivities, celebrities enjoying themselves, and scaled back influencer

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