Case Study: Belmond

From luxury accommodation to sunrises at Machu Picchu, take a look at our work with luxury hotel and travel company, Belmond


Instagram icon
24k clicks via paid social media
over 22k


From river boat cruises to hopping aboard luxury train services and stays in opulent accommodation, here’s how we brought the wonder of Belmond’s experiences to feeds across Instagram.

The challenge:

Belmond challenged Goat to increase awareness of their luxury accommodation, train services and river cruises in destinations across the globe, whilst driving audiences to the Belmond Instagram account and gaining them loyal followers.

The solution:

We selected seven influencers from the travel, photography and luxury verticals to travel to the Seven Wonders of Belmond – Venice, Sicily, Peru, Brazil, Cambodia and South Africa. Each influencer received a gifted trip, during which they captured and shared the amazing experiences that each destination had to offer, including sunrises at Machu Picchu and a journey aboard the Venice Simplon-Orient Express.

The influencers had arranged itineraries by Belmond, during which they captured content for their own feed, as well as additional content for Belmond to share across their socials.


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We saw 37k+ sticker taps to @belmond and the brand specific hashtag
During the seven-week duration of the campaign, the Belmond Instagram following grew by over 22k
We drove over 24k clicks via paid social media
277 high quality social assets were produced for Belmond’s channels

Photo Deck

Check out some of the stunning influencer content captured across the duration of this campaign.

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.