Belmond challenged Goat to increase awareness of their luxury accommodation, train services and river cruises in destinations across the globe, whilst driving audiences to the Belmond Instagram account and gaining them loyal followers.
We selected seven influencers from the travel, photography and luxury verticals to travel to the Seven Wonders of Belmond – Venice, Sicily, Peru, Brazil, Cambodia and South Africa. Each influencer received a gifted trip, during which they captured and shared the amazing experiences that each destination had to offer, including sunrises at Machu Picchu and a journey aboard the Venice Simplon-Orient Express.
The influencers had arranged itineraries by Belmond, during which they captured content for their own feed, as well as additional content for Belmond to share across their socials. The influencer content encouraged audiences to follow Belmond to see more of the Wonders of Belmond. We saw over 37,000 sticker taps to @belmond and the brand specific hashtag. We also ran paid media activity using our top performing content to target relevant audiences and to drive further traffic to Belmond’s experiences, further increasing clicks.
We saw 37k+ sticker taps to @belmond and the brand specific hashtag
During the seven-week duration of the campaign, the Belmond Instagram following grew by over 22k
We drove over 24k clicks via paid social media
277 high quality social assets were produced for Belmond’s channels
Top performer for over delivery and quality of content