Introduction:
From river boat cruises to hopping aboard luxury train services and stays in opulent accommodation, here’s how we brought the wonder of Belmond’s experiences to feeds across Instagram.
The challenge:
Belmond challenged Goat to increase awareness of their luxury accommodation, train services and river cruises in destinations across the globe, whilst driving audiences to the Belmond Instagram account and gaining them loyal followers.
The solution:
We selected seven influencers from the travel, photography and luxury verticals to travel to the Seven Wonders of Belmond – Venice, Sicily, Peru, Brazil, Cambodia and South Africa. Each influencer received a gifted trip, during which they captured and shared the amazing experiences that each destination had to offer, including sunrises at Machu Picchu and a journey aboard the Venice Simplon-Orient Express.
The influencers had arranged itineraries by Belmond, during which they captured content for their own feed, as well as additional content for Belmond to share across their socials.
Territory:
We
Goat
This.
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