CASE STUDY

Olay

For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns.

Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops.

Campaigns have included the launch of Olay Retinol in both markets, targeting millennials who get little sleep. This was done via a live launch event, radio, PR, influencers and paid media. We also launched Olay Pro X in both markets – aimed at targeting late 20 to 30 year olds who want to prevent and reduce wrinkles. This was also done via a live-launch event.

Other campaigns include Olay free-from, which focussed on “nasty” ingredients that the Olay range was free from, the Olay Super Serum launch, Olay Whips video production, the Olay Cleanser launch, retailer live streams and many more!

The campaigns have increased follower growth from 0 to 1.5k organically in Singapore and to 5.4k in Malaysia

Multiple campaigns across nine different product ranges

Within the Olay Retinol Singapore campaign, there was over $27k SGD worth of content over delivery

Over 1.3k pieces of content produced across the campaigns

@julenekhor_

julenekhor_ had a strong 5.42% engagement rate across the campaign

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