CASE STUDY

Thinx

THINX make period-proof underwear, very well. As a fast growing. market leading brand in the female wellness space, Thinx was looking for a partner in the US who could help develop and bring their brand voice to life through highly relevant creators. We were onboarded as Thinx’s influencer agency in early 2018 and have been working with them to build their influencer cohort of open-minded, taboo breaking creators, aiming to normalize talking about periods ever since. 

Thinx’s aim is to smash stereotypes and destigmatize conversations for people with periods. Since 2018 we have adapted our approach to different Thinx goals: product rebrands, worldwide events, and new ranges. We identify influencers who speak freely about Thinx and the way they use It, building different authentic narratives with the lifestyle, fashion, body positivity, sport and sustainability verticals. 

At the core of our work for THINX is driving tracked revenue, using influencers to create acquisition focused content and distributing unique discount codes. We also identify creators who embody the brand values to partake in brand campaigns, ensuring the Thinx brand message reflects the true thoughts and feelings of their consumer base, at scale.

The campaigns drove $810k+ in Gross Sales across 2020

A Cost per acquisition of $35.22 was achieved in 2020

We drove 69k+ clicks, 150.41% of our estimated clicks for the campaign

@Carly_bergman

Top Instagram influencer for over delivery and quality of content

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