Case Study: UEFA

When you think of elite European football, typically, you think of the Champions League. Our mission? To change that and put the Europa League on Top.


Instagram icon
5.4M video views
14.5m impressions

Campaign Content

We teamed up with influencers connected to football to create a multi-episode video series. Check out how we drove conversation around the Europe League.



We challenged influencers to make Thursday night the new Tuesday and Wednesday. In other words, to get the Europa League to overshadow its main adversary, the Champions League.

The challenge:

Goat was tasked to activate large scale influencers to bring a higher viewership to the Europa League, in a bid to change perception of the competition.

The solution:

We devised a strategy in which we created a multi-episodic video series that involved sending influencers, who were connected to football but not necessarily fans of the Europa League, to Europa League games. This was to convince them of the Europa League’s excitement, drama and quality, whilst also raising wider awareness of the competition across key markets.

We facilitated the transport and hospitality for each influencer for travel to specific games within Europe, organized activities and cultural trips. This allowed them to experience everything the cities had to offer in addition to the football matches, whilst enabling them to capture content along the way for a dedicated YouTube video. Post production, we created condensed versions of video content and distributed across social media, running paid amplification behind the videos in order to serve them to a wider audience.


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520k engagements
5.4M video views
14.5m impressions

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The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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