Powerful Paid Social Agency
Get the right eyeballs on your brand’s content with our unique paid social approach.
No user journey is the same; particularly on social media. It’s rare that a journey is fully linear and brands need to ensure they’re showing up at every stage of the marketing funnel.
Amplifying your social content through paid enables you to not only achieve a much greater reach, but also have greater control over a customer’s journey to action, leading to higher customer acquisition and revenue.
Our team of paid social experts can run multi-channel campaigns across Instagram, YouTube, TikTok, Twitch, Meta, Pinterest, Reddit and LinkedIn, using brand and influencer content to drive awareness, engagement and conversions.
We also offer the unique ability to run paid ads across both brand channels and influencer channels, establishing even greater control of your customer’s journey (see below for more on this!).
Check out our Paid Social case studies and learn how social-first marketing has delivered impressive results for leading brands across the world.
At Goat, paid social is never an afterthought. The Paid Social team are involved right from the start of a brand partnership, and work alongside our Strategy and Campaigns team throughout the process.
Goat has the unique ability to run paid ads through both brand channels and influencers’ own channels. This means we can harness the power of influencer third-party recommendations, and combine it with specific audience targeting.
As an extension of your team, we’ll look at all elements of the paid social customer journey – including your website and landing page setup, right through to analytics and pixels. Our team then draws on the data and learnings from the thousands of paid and organic campaigns we’ve run at Goat to create a strategy that will hit your objectives.
Our Paid team constantly measures and optimizes performance throughout a campaign, working closely with our Campaigns team to ensure learnings are being implemented. They look at what content is working on which channels, so that we can continue to push for the best results at the lowest possible cost.
Influencer content doesn’t look or feel like an ad, so it tends to perform much better than brand content on social (we often see much higher VTRs/CTRs and conversion rates).
With Goat, you have the benefit of our combined influencer marketing and paid social expertise. We know what type of content works across paid social, and we can help you create this either on your own brand channel or using influencers.
Our team is also uniquely placed to run paid social campaigns through both brand channels and influencers’ own channels. Through this, we can combine the power of influencer third-party recommendations with the laser-targeting of paid social, to deliver much stronger results.
Finally, we are just as reactive as the world of social media. We can get ads live and optimized quickly to give you the biggest impact possible.
“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”
We've worked on paid social campaigns for businesses in a range of sectors in multiple markets:
We support some of the worlds leading brands with paid media campaigns across the funnel, from awareness and consideration, to lead generation and sales that deliver with proven, measurable ROAS.
Our team’s knowledge and expertise have proven that influencer marketing can and does, work for conversion, making it a hugely valuable paid advertising asset for any brand looking for results.
Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.
Goat can offer specialized expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
We are 200+ social natives dotted around the world, delivering campaigns reaching every corner of the globe. The Goat team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered paid media campaigns in more than 28 different languages.
The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager.