Paid Media & Influencers
Taking paid social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
The combination of high-quality authentic influencer content delivered through influencer accounts with all the technical capabilities of paid social is the single most powerful marketing tool of the decade.
We use influencers as an avenue to acquisition by leveraging the third-party recommendation to expand the reach, use authentic content and messaging and harvest data from strategically selected individuals that align with your brand ideals.
In addition to running adverts through third-party influencer accounts, we also integrate owned channels, running brand-paid media for many of our clients.
We work with you to establish short, medium, and long-term targets, and develop a strategy and paid media plan to achieve it, alongside best-in-class creatives that we can either brief internal creative teams on, or leverage our own creative teams to generate and test.
We’re able to leverage influencer content to drive real, measurable results by activating this and taking targeted paid campaigns to the next level. We can run this standalone, or alongside your brand paid media to ensure that channels support each other throughout the funnel.
If media is being handled by a separate media agency, we can provide audience insights and recommendations to allow you to get the most out of influencer content, making it work as hard as possible, and leverage best practices to keep content looking and feeling authentic, natural, and retaining a unique peer-to-peer recommendation.
As an extension of your team, we’ll look at all elements of what impacts and influencers good paid social performance – this includes looking at the website and landing page performance and set up, diving into analytics and pixel set up, right through to how you can leverage a new channel in a unique, interesting and authentic way for your brand.
View all Paid Social case studies
Check out our Paid Social case studies and learn how social first marketing has delivered impressive results for leading brands across the world.
We take the power of targeted paid social advertising to the next level. Our unique method of full access paid media through influencers enables us to execute comprehensive paid media strategies, including laser-accurate targeting, audience building and full-funnel retargeting.
We use influencers as an avenue to acquisition by leveraging the third party recommendation to expand the reach, use authentic content and messaging and harvest data from strategically selected individuals that align with your brand ideals.
“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”
We specialise in driving revenue using influencers. If you are a D2C brand looking to scale, get in touch to discuss your goals.ENQUIRE NOW
We support some of the worlds leading brands with paid media campaigns across the funnel, from awareness and consideration, to lead generation and sales that deliver with proven, measurable ROAS.
Our team’s knowledge and expertise have proven that influencer marketing can and does, work for conversion, making it a hugely valuable paid advertising asset for any brand looking for results.
Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.
Goat can offer specialized expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
We are 200+ social natives dotted around the world, delivering campaigns reaching every corner of the globe. The Goat team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered paid media campaigns in more than 28 different languages.
From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat.
The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager.