Paid Media & Influencers

Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.

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Europe’s Fastest Growing Agency

The Drum Social Media Agency of the Year

LinkedIn Top Start-ups 2019

WHAT IS PAID MEDIA?

The single most powerful marketing tool of the decade.

The combination of high-quality authentic influencer content delivered through influencer accounts with all the technical capabilities of paid media is the single most powerful marketing tool of the decade.

We use influencers as an avenue to acquisition by leveraging the third party recommendation to expand the reach, use authentic content and messaging and harvest data from strategically selected individuals that align with your brand ideals.

In addition to running adverts through third-party influencer accounts, we also integrate owned channels, running brand paid media for many of our clients.

OUR PLATFORMS:

7 years+

PERFORMANCE DATA

1000+

CAMPAIGNS DELIVERED

100,000+

INFLUENCERS USED/VETTED

450,000+

TRACKED POSTS

HOW WE DO PAID MEDIA

BRAND PAID MEDIA

We work with you to establish short, medium, and long-term targets, and develop a strategy and paid media plan to achieve it, alongside best-in-class creatives that we can either brief internal creative teams on, or leverage our own creative teams to generate and test.

INFLUENCER PAID MEDIA

We’re able to leverage influencer content to drive real, measurable results by activating this and taking targeted paid campaigns to the next level. We can run this standalone, or alongside your brand paid media to ensure that channels support each other throughout the funnel.

AUDIENCE INSIGHTS

If media is being handled by a separate media agency, we can provide audience insights and recommendations to allow you to get the most out of influencer content, making it work as hard as possible, and leverage best practices to keep content looking and feeling authentic, natural, and retaining a unique peer-to-peer recommendation.

PAID MEDIA STRATEGY

As an extension of your team, we’ll look at all elements of what impacts and influencers good paid social performance – this includes looking at the website and landing page performance and set up, diving into analytics and pixel set up, right through to how you can leverage a new channel in a unique, interesting and authentic way for your brand.

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Paid Media & Influencers CASE STUDIES

View all Paid Social case studies

Check out our Paid Social case studies and learn how social first advertising has delivered impressive results for leading brands across the world.

WHY CHOOSE GOAT FOR PAID SOCIAL MARKETING?

WE ARE THE WORLDS LEADING SOCIAL-FIRST ADVERTISING AGENCY POWERED BY INFLUENCERS.

We take the power of targeted paid social advertising to the next level. Our unique method of full access paid media through influencers enables us to execute comprehensive paid media strategies, including laser-accurate targeting, audience building and full-funnel retargeting.

We use influencers as an avenue to acquisition by leveraging the third party recommendation to expand the reach, use authentic content and messaging and harvest data from strategically selected individuals that align with your brand ideals.

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LET'S GO!

We specialise in driving revenue using influencers. If you are a D2C brand looking to scale, get in touch to discuss your goals.

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FAQS

WHAT CHANNELS CAN YOU RUN PAID MEDIA ACROSS?

We have run paid media campaigns across all major social advertising platforms including Facebook, Instagram, TikTok, YouTube, Twitter and LinkedIn.

WHAT TYPES OF PAID MEDIA CAMPAIGNS DO YOU SUPPORT?

We support some of the worlds leading brands with paid media campaigns across the funnel, from awareness and consideration, to lead generation and sales that deliver with proven, measurable ROAS.

Our team’s knowledge and expertise have proven that influencer marketing can and does, work for conversion, making it a hugely valuable paid advertising asset for any brand looking for results.

WHY COMBINE INFLUENCERS AND PAID MEDIA?

Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.

WHY GOAT VS. IN-HOUSE?

Goat can offer specialized expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team.

WHAT MAKES GOAT DIFFERENT FROM OTHER AGENCIES?

Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.

WHAT IS THE TYPICAL CAMPAIGN LEAD TIME?

We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.

WHAT TERRITORIES DO YOU OPERATE IN?

We are 200+ social natives dotted around the world, delivering campaigns reaching every corner of the globe. The Goat team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered paid media campaigns in more than 28 different languages.

From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat.

WHO WILL BE WORKING ON MY ACCOUNT?

The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager.

OTHER SERVICES

Influencer Marketing

Unique data-led influencer selection using our bespoke in-house CRM system, creating high-quality authentic content and performance marketing. We are an agency, not a tech solution!

Social, Creative, Strategy

Data, insight and trend-driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.

Content Production

In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.

Social Management

Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.