We help brands achieve their goals through full funnel influencer campaigns.
But there’s a problem… most influencers don’t work.
As one of the first movers in the influencer marketing space, we have over eight years of expertise in content creation, relationship building and performance marketing through influencers.
The question of where influencer marketing fits into the marketing mix still confuses marketers. From the start, we have been very clear that it’s media rather than PR, and it’s a performance channel.
Goat utilises over 8 years of unique performance data, insights from over 2,000 campaigns, and external research that informs each of our decisions.
We have a dedicated strategy team who develop bespoke authentic and engaging social first, influencer led creative strategy to ensure best in class content.
Despite being rooted in data, we have a human ideology with relationships, building and nurturing at the heart of what we do.
Ensuring real business results through in-depth tracking of performance metrics, sentiment studies, social listening and optimization for value efficiency.
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Check out our Influencer Marketing case studies and learn how social-first marketing campaigns have delivered impressive results for leading brands across the world.
We work with the world’s leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
We specialize in driving revenue using influencers and have over 8 years of experience working with influencers and a unique CRM system with millions of performance data touchpoints to ensure we select the right influencers for each of our client’s KPIs.
We combine this data with real human relationship management, social-first creative, strategy, expert tracking, measurement, optimization and reporting to guarantee all of our deliverables upfront, benchmarking ahead of campaign kick-off.
“Brands focusing their marketing efforts on influencers are some of the most innovative companies we work with.”
We specialise in driving revenue using influencers. If you are a D2C brand looking to scale, get in touch to discuss your goals.ENQUIRE NOW
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.
Platforms have limited expertise as they are often self-serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting. Our personalized approach leads to more impactful campaigns and includes a variety of services you wouldn’t get using a platform. These include: personal relationships, creative & strategic solutions, crisis management, paid media management, qualitative insights and manual optimization.
To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer.
In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support overall digital campaign objectives through driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.
The Goat Agency team consists of multinational, multilingual staff and local experts who work across 70 countries and deliver content in more than 38 different languages.
From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat.
Yes. We have 200+ multinational and multilingual staff across the globe and regularly run campaigns in multiple regions and languages for some of the world’s leading brands.