Influencer Marketing

We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

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Europe’s Fastest Growing Agency

The Drum Social Media Agency of the Year

LinkedIn Top Start-ups 2019

What is Influencer Marketing?

INFLUENCER MARKETING IS THE MOST HUMAN, COLLABORATIVE FORM OF PERFORMANCE MARKETING.

But there’s a problem… most influencers don’t work.

As one of the first movers in the influencer marketing space, we have over seven years of expertise in content creation, relationship building and performance marketing through influencers.

The question of where influencer marketing fits into the marketing mix still confuses marketers. From the start, we have been very clear that it’s media rather than PR, and it’s a performance channel.

OUR PLATFORMS:

7 years+

PERFORMANCE DATA

1000+

CAMPAIGNS DELIVERED

100,000+

INFLUENCERS USED/VETTED

450,000+

TRACKED POSTS

HOW WE DO INFLUENCER MARKETING

DATA & INSIGHTS

Goat utilises over 7 years of unique performance data, insights from over 2,000 campaigns, and external research that informs each of our decisions.

CREATIVE & STRATEGY

We have a dedicated strategy team who develop bespoke authentic and engaging social first, influencer led creative strategy to ensure best in class content.

THE HUMAN TOUCH

Despite being rooted in data, we have a human ideology with relationships, building and nurturing at the heart of what we do.

TRACKING & OPTIMISATION

Ensuring real business results through in-depth tracking of performance metrics, sentiment studies, social listening and optimisation for value efficiency.

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Influencer Marketing CASE STUDIES

View all Influencer Marketing case studies

Check out our Influencer Marketing case studies and learn how social first advertising has delivered impressive results for leading brands across the world.

WHY CHOOSE GOAT FOR INFLUENCER MARKETING?

WE ARE THE WORLDS LEADING SOCIAL-FIRST ADVERTISING AGENCY POWERED BY INFLUENCERS.

We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

We specialise in driving revenue using influencers and have over 7 years of experience working with influencers and a unique CRM system with millions of performance data touchpoints to ensure we select the right influencers for each of our clients’ KPIs.

We combine this data with real human relationship management, social-first creative, strategy, expert tracking, measurement, optimisation and reporting to guarantee all of our deliverables upfront, benchmarking ahead of campaign kick-off.

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LET'S GO!

We specialise in driving revenue using influencers. If you are a D2C brand looking to scale, get in touch to discuss your goals.

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FAQS

WHAT SOCIAL MEDIA PLATFORMS DO YOU USE?

Our campaigns run across all major platforms including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat.

WHAT IS THE TYPICAL CAMPAIGN LEAD TIME?

We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.

HOW DO YOU VET INFLUENCERS?

We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.

Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.

Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.

The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.

WHAT MAKES GOAT DIFFERENT FROM OTHER AGENCIES?

Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.

WHY SHOULD I USE GOAT OVER ONE OF THE INFLUENCER PLATFORMS AVAILABLE?

Platforms have limited expertise as they are often self serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting. Our personalized approach leads to more impactful campaigns and includes a variety of services you wouldn’t get using a platform. These include: personal relationships, creative & strategic solutions, crisis management, paid media management, qualitative insights and manual optimisation.

HOW DO YOU FIND INFLUENCERS?

To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer.

In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.

HOW DOES INFLUENCER MARKETING INTEGRATE WITH MY OTHER DIGITAL MARKETING CHANNELS?

We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support overall digital campaign objectives through driving audiences to your landing pages, increase social following of your branded channels and deliver measurable results through a combination of organic and paid influencer content.

DOES INFLUENCER MARKETING ALWAYS WORK?

Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.

WHAT COUNTRIES DO THE GOAT AGENCY WORK IN AND COVER?

The Goat Agency team consists of multinational, multilingual staff and local experts who work across 70 countries and delivered content in more than 38 different languages.

From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat.

CAN THE GOAT AGENCY RUN CAMPAIGNS IN MULTIPLE LANGUAGES?

Yes. We have 200+ multinational and multilingual staff across the globe and regularly run campaigns in multiple regions and languages for some of the world’s leading brands.

OTHER SERVICES

Social, Creative, Strategy

Data, insight and trend-driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.

Paid Social

Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.

Content Production

In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.

Social Management

Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.