Social Commerce Powered by Influencers
From TikTok Shop to shoppable influencer content, we work with brands to drive commerce within social apps
Social commerce allows users to make purchases directly within social media apps, creating a frictionless shopping experience . At Goat, our commerce capabilities extend beyond just social media, leveraging influencer content to drive sales across wider channels, including retail media. We call it creator-led commerce.
OUR PLATFORMS:
$1 trillion
Social commerce revenue by 2028
5.3 million
TikTok social buyers in 2023
90.2 million
Social buyers in the US
70%
of US consumers use social media for gift ideas
Featured Case Study
Social Commerce Campaigns Powered by Influencers
We’ve worked with leading D2C brands on social commerce strategies integrated with influencer marketing, driving incredible results.
Wayfair
How we tapped into the live shopping market on TikTok and Instagram
30,273,249 Engagements across all content
Our Social Commerce Services
Social commerce infrastructure continues to grow, enabling brands to reach consumers through various channels. Here’s where we can help elevate your brand’s online shopping presence by leveraging creator content.
TikTok Shop
TikTok’s in-app marketplace offers diverse products curated by creators. Users can discover trends, shop seamlessly, and engage with unique content-driven shopping experiences directly within the TikTok platform.
Instagram Shop
Instagram’s integrated e-commerce platform lets users explore and purchase products from brands they love. It offers personalized recommendations, easy browsing, and seamless transactions within the platform.
Amazon
We offer a variety of creator-led commerce services to help our clients drive sales on Amazon. These range from influencer-hosted Amazon Lives, to our industry-first Amazon Ads solution which allows us to push influencer content across Amazon Ads suite, driving greater performance and ROAS.
Beyond Social Media
Our social commerce solution isn’t exclusive to social media. We leverage a creator-first approach that enables us to distribute content programmatically and to drive sales on Retail Media sites like Amazon and Walmart.
Find out more about our industry-first Amazon Ads offering
Social commerce at The Goat Agency
Powered by influencers
Influencers are at the core of everything we do. Integrating social commerce with influencer marketing helps us create a powerful tool for reaching your target audience. Influencers leverage their authority, reach, and authenticity to connect with audiences, amplify brand messaging, and drive conversions through trusted recommendations and engaging content collaborations.
Human touch
People love real content made by real people. We incorporate a human touch in social commerce strategies to foster trust, authenticity, and emotional connections with customers, enhancing engagement, loyalty, and ultimately driving sales through personalized interactions and genuine relationships.
Retail media connection
Our commerce offering isn’t exclusive to just social media, but it is always creator first. This means we can use creator generated content to drive commerce results, more broadly, across channels like retail media networks, and the third-party sites that display their ads.
Tracking and optimization
We use Ibex, our content and data spine, to track and optimize each of our influencer campaigns; active and future. This data-driven approach means we can deliver the most accurate solution, every time.
Why Choose Goat for Social Commerce?
Guaranteed Social Commerce Results Driven by Influencers
At the forefront of social commerce innovation: Our team of social natives have an ear to the ground, helping to connect you to the latest developments in social commerce.
Our platform partnerships: We have dedicated contacts at TikTok, Instagram and Amazon, meaning we are always on top of the latest developments and innovations. We even developed an industry-first solution with the Amazon Ads team which allows us to push influencer content through the Amazon DSP.
Global influence: With over 350 employees across 34 markets, Goat is truly a global agency. We can help you reach audiences anywhere in the world through social and influencer-first marketing.
Paid media elevation: Our in-house Paid team offers expertise in paid social advertising, meaning you can get more relevant eyeballs on your brand’s content, elevating your social commerce strategy to even greater heights.
“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”
Arron Shepherd - GOAT Co-founder
Does Social Commerce Work for my Industry?
Social commerce is most effective for consumer facing brands. From fashion and lifestyle, to food & drink and gaming, social commerce is well-suited for multiple sectors
Social commerce is in its early stages. For maximum benefit, the time to jump on is now!
Time to Elevate our Brand Through Social Commerce
FAQS
We specialize in delivering social commerce campaigns across Instagram, Facebook and TikTok, along with across the Amazon Live solution
We work with our clients to translate their wider brand and business goals into social and influencer first marketing strategies. We believe in the power of social and creator-first marketing, and so we work with our clients to place these right at the heart of their wider digital marketing strategy, integrating creator-first social commerce seamlessly with other media channels.
We have 350+ employees and a presence in 34 markets across the world. We have run campaigns in over 70 countries and in 28 different languages. You’re in safe hands no matter where you are!
Social Commerce Influencer Marketing Agency
We specialize in delivering creator-led commerce solutions for leading brands globally.
Let’s get started!