Food & Beverage Influencer Marketing Agency

The Goat Agency has over 8 years of experience delivering creative, innovative and effective influencer strategies for brands within the food & beverage sector.

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Influencer marketing in the food & beverage industry

We’ve delivered best-in-class influencer campaigns for some of the leading food & beverage brands across Europe, the US, and APAC.

From discovering the latest trends and content formats to ensuring your brand is partnered with the right talent, we’ve delivered for Tesco, M&M’s, TRIPZaxby’s and more. Goat combines a data-driven approach combined with best-in-class creative to drive guaranteed results, making us a top contender in the food & drink marketing space.


11.6 M+ Engagements driven for M&M’s 
100%+ Over achievement on all KPIs for Zaxby’s 
Trending hashtag and record UGC for Beefeater Gin
$50k+ in earned content value
100%+ over achievement on all KPIs

Goat's Food & Beverage Marketing Services

Beefeater pink gin influencer campaign image

What makes The Goat Agency food & drink influencer marketing different?

Centralization on a global scale

The Goat Agency specializes in running social and influencer marketing campaigns globally. Our clients come to us for a centralized approach to global marketing, meaning your brand can tap into new markets without the implications of varying outlets.

Guaranteed results & deliverables

At The Goat Agency we guarantee our results and deliverables prior to the launch of each project. By following this formula we’ve been able to surpass client expectations, time and time again.

Powered by influencers

Our campaigns come to life through the expertise and personalities attached to influencers. We’ve built long-lasting relationships with the best food & beverage influencers on social, enabling us to connect brands with hyper-engaged communities in the areas they’re looking to target

Data tracking & personalization

From paid media to influencer content, we track every minute detail. This means more personalized campaigns that align brand values with the core interests of targeted audiences… along with finding the right creators to bring the messaging to life.

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Food and Beverage industry insights

We’ve identified and analysed 10 brands to determine how they’ve “hooked” their audience on TikTok, and how they’ve “held” the internet’s most active and hyper-engaged community.

Delving into TikTok formats and influencer campaigns, to trend hopping (or starting their own), these brands are integrating with TikTok in unique ways. Download this Goat exclusive for inspiration to help you elevate your brand’s TikTok and wider social/influencer strategy.

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Report: Top Food and Drink Brands on TikTok 2024



Goat specializes in connecting the food & drink industry’s leading brands with diverse, hyper-engaged audiences anywhere in the world. We help brands reach new audiences, expand their reach to new markets and better understand cultural nuances.

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It's time to unlock the power of influencer marketing. If you're a food & drink brand looking to scale, get in touch to discuss your goals.


Food & beverage marketing FAQs

What social platforms do you use?

We’re fluent across the top social media platforms, including InstagramTikTokYouTube and Twitch. Check out our platform pages to learn more about marketing on each platform.

Does influencer marketing always work?

Influencer marketing is one of the most powerful tools available to marketers today. Its success is dependant on varying factors, such as brand goals, product and target audience alignment among other things. But… we do GUARANTEE our deliverables!

Why should I use Goat over the other influencer platforms available?

You want guaranteed results…right? We’ve got you covered. We’re the industry leader for influencer marketing, and with over 8 years of successful campaigns delivered in multiple territories across the globe, we’ve got it all under one roof.

How does influencer marketing integrate with my other digital marketing channels?

Influencer marketing enables a cohesive integration with other digital channels. For example, we’ve sent influencers to in-person events which brands can promote through their social, web and email channels. Influencer-driven giveaways are great for cross-platform promotion too, as does repurposing influencer content for your external channels. Get in touch if you want to learn more.

Who will be working on my account?

Goat provides each client with their own dedicated account manager whose role is to oversee the entire process and campaign and to be your first point of contact. In addition, Goat’s strategists and paid media specialists will collaborate on campaign delivery.

How do you find influencers?

Clients are sent a cross-section at the beginning of every campaign allowing for Goat to understand the type of influencers that are appropriate for the activity. We would also request a briefing form so we can put together the influencer brief to ensure we are including all the correct information. Before any influencer is briefed the client is sent the influencer briefing document to ensure it includes all the relevant information.

Which platforms work best in the automotive industry?

Food & drink brands looking to leverage social media and influencers should look to Instagram, and TikTok. Instagram allows for visually appealing content and engagement with food enthusiasts, while TikTok’s short-form videos provide a highly shareable and engaging platform for creative and viral food and drink content.

Other Industries

We've launched successful campaigns across various different industries. Learn more about how to market in these sectors below.