Award-winning Beauty Marketing Agency

Goat is a leading, global agency with over 8 years of experience delivering influencer campaigns and social media strategies for beauty brands. 

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Social Media & Influencer Marketing in the Beauty Industry 

Since 2015, The Goat Agency has worked with some of the beauty industry’s leading brands to deliver creative, innovative and effective social media and influencer marketing strategies.

This has covered all types of products and brands, including ultra-luxe (Augustinus Bader), socially native (Fenty Beauty), retail-based (Superdrug), purpose-driven (The Body Shop), and well-loved household names (Nivea, Elastoplast and Olay).


Over $810k Generated in gross sales for Thinx
+124% VTR achieved through Instagram Reels with Superdrug
Specialist beauty team that understand the industry 
Delivered $35.22 CPA
Generated over 69k clicks

Goat's Beauty Marketing Services

Nivea case study influencer image

What makes Goat beauty marketing different?

Centralization on a global scale

Goat specializes in running social and influencer marketing campaigns globally. Our clients come to us for a centralized approach to global marketing, meaning your brand can tap into new markets without the implications of varying outlets.

Guaranteed results & deliverables

At Goat we guarantee our results and deliverables prior to the launch of each project. By following this formula we’ve been able to surpass client expectations, time and time again.

Powered by influencers

Our campaigns come to life through the expertise and personalities attached to influencers. We’ve built long-lasting relationships with the best beauty influencers on social, enabling us to connect brands with hyper-engaged communities in the areas they’re looking to target

Data tracking & personalization

From paid media to influencer content, we track every minute detail. This means more personalized campaigns that align brand values with the core interests of targeted audiences… along with finding the right creators to bring the messaging to life.

Learn more about us

Beauty Industry Insights

We’ve identified and analysed 10 brands to determine how they’ve “hooked” their audience on TikTok, and how they’ve “held” the internet’s most active and hyper-engaged community.

Delving into TikTok formats and influencer campaigns, to trend hopping (or starting their own), these brands are integrating with TikTok in unique ways. Download this Goat exclusive for inspiration to help you elevate your brand’s TikTok and wider social/influencer strategy.

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The Hook and the Hold Whitepaper front cover



Goat specializes in connecting the beauty industry’s leading brands with diverse, hyper-engaged audiences anywhere in the world. We help brands reach new audiences, expand their reach to new markets and better understand a region’s cultural nuances.

Globalmap US1 US2 UK Singapore Australia



It's time to unlock the power of social & influencer marketing. If you're a beauty brand looking to scale, get in touch to discuss your goals.


Beauty Marketing FAQs

What social platforms do you use?

We’re fluent across the top social media platforms, including Facebook, Pinterest, Twitter, InstagramTikTokYouTube and Twitch. Check out our platform pages to learn more about marketing on each platform.

Does influencer marketing always work?

Influencer marketing is one of the most powerful tools available to marketers today. Its success is dependant on varying factors, such as brand goals, product and target audience alignment among other things. But… we do GUARANTEE our deliverables!

Why should I use Goat over the other influencer platforms available?

You want guaranteed results…right? We’ve got you covered. We’re the industry leader for influencer marketing, and with over 8 years of successful campaigns delivered in multiple territories across the globe, we’ve got it all under one roof.

How does influencer marketing integrate with my other digital marketing channels?

Influencer marketing enables a cohesive integration with other digital channels. For example, we’ve sent influencers to in-person events which brands can promote through their social, web and email channels. Influencer-driven giveaways are great for cross-platform promotion too, as does repurposing influencer content for your external channels. Get in touch if you want to learn more.

Who will be working on my account?

Goat provides each client with their own dedicated account manager whose role is to oversee the entire process and campaign and to be your first point of contact. In addition, Goat’s strategists and paid media specialists will collaborate on campaign delivery.

How do you find influencers?

To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer. In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.

Which platforms work best in the beauty industry?

InstagramYouTube and TikTok are the most popular social media platforms for the beauty vertical. Each platform has its own communities, each with different interests and behaviors. Twitch is also becoming a very important platform for beauty brands.

Other Industries

We've launched successful campaigns across various different industries. Learn more about how to market in these sectors below.