Goat was one of the first agencies to harness the power of influencer marketing in brand advertising. Founded in 2015, we are now the world’s leading independent influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube and Twitch.
We see influencer marketing as a performance channel, and we work with our clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions and revenue.
We develop creative end-to-end social-first marketing campaigns that drive authentic brand conversation through influencers whilst integrating targeted paid media to reach the right audience and deliver industry-leading results for our clients.
Goat is powered by three main remote working hubs in the UK, USA & Asia-Pacific, covering all time zones.
Check out some of our global influencer marketing case studies and discover how influencer-first social media marketing has delivered impressive results for leading brands worldwide.
We help your brand capture attention online with award-winning influencer campaigns across all main social platforms.
Our unique approach to paid social really sets us apart from other agencies. We offer the ability to run paid advertising campaigns through both brand and influencer own channels to achieve even greater reach.
Data-driven creative strategies and campaigns that will get cut-through for brands on social in the US.
Goat has an in-house video production, editing and design team that can produce bespoke creative assets for brands to use in organic and paid social. We even have our own fully-equipped studio.
Full-service social! Everything from the strategy and content creation, to community management and account growth.
We offer Social Media Marketing for global businesses in a range of sectors in multiple markets:
The Goat Agency team consists of multinational, multilingual staff and local experts who work across 70 countries and delivered content in more than 38 different languages.
Our campaigns run across all major social media platforms including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat. However, messenger platforms are also very strong in certain markets, with WeChat and Line being huge contenders in Asia.
Globally these are Facebook, YouTube, Instagram, WeChat, TikTok, Pinterest, LinkedIn, Snapchat, Twitter and Pinterest.
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
Yes. We have 200+ multinational and multilingual staff across the globe.
Yes. We have over seven years of unique data and insights from over 2,000 campaigns delivered globally. By next year, influencer marketing expenditure is projected to reach $4.6 billion in the US alone.
Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof.
Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.
Platforms have limited expertise as they are often self-serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting, especially on a global scale.
Our personalized approach leads to a more impactful global social media campaign and includes a variety of services you wouldn’t get using a platform. These include: personal relationships, creative & strategic solutions, crisis management, paid media management, qualitative insights and manual optimisation.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross-section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support global digital campaign objectives by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
“Content that resonates with the audience is the most effective, whether that is in video form, an ephemeral story or text post.”