The UK & Europe’s Leading Social & Influencer Marketing Agency
We drive tangible business results for the UK & Europe’s top brands through creative, innovative influencer marketing campaigns and social media strategies.
Goat was one of the first agencies in the UK & Europe to harness the power of influencer marketing in brand advertising. Founded in 2015, we are now the world’s leading independent influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube and Twitch.
We see influencer marketing as a performance channel, and we work with our clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions and revenue.
We develop creative end-to-end social-first marketing campaigns that drive authentic brand conversation through influencers whilst integrating targeted paid media to reach the right audience and deliver industry-leading results for our clients.
Our remote-first team of 200 is dotted all over the world, with office bases in the UK (London), US and Singapore. We activate across all key markets and have created scroll-stopping campaigns for the likes of Wayfair, Dell, Pernod Ricard, Audi, Superdrug and Uber Eats.
Check out our social media case studies and learn how influencer marketing and paid media have delivered impressive results for leading brands across the UK and Europe.
We help your brand capture attention online with award-winning influencer campaigns across all main social platforms.
Our unique approach to paid social really sets us apart from other agencies. We offer the ability to run paid advertising campaigns through both brand and influencer own channels to achieve even greater reach.
Data-driven creative strategies and campaigns that will get cut-through for brands on social in the UK & Europe.
Goat has an in-house video production, editing and design team that can produce bespoke creative assets for brands to use in organic and paid social. We even have our own fully-equipped studio.
Full-service social! Everything from the strategy and content creation, to community management and account growth.
We offer Social Media Marketing for UK and European businesses in a range of sectors in multiple markets:
Influencer marketing, Paid social media advertising, full social creative and strategy, content production and social media management.
Using paid social we amplify influencer content which enables us to deliver bespoke, authentic content to targeted audiences throughout the UK and Europe. This allows us to precisely optimise delivery for engagements, clicks and conversions whilst retaining the peer recommendation advantage.
YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter.
The UK is home to 57.6 million active social media users, As a result, we work with all of the major platforms in the UK including YouTube, TikTok, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Twitter. However, we tailor each campaign to use the platforms that are most popular with your business’s target audience.
Yes. Each campaign is completely bespoke to your goals. This could be local, regional or nationally across the UK & Europe.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers in the UK and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
The Goat Agency offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resources and people to each of our clients.
Our unbiased and neutral influencer selection and vetting process set us apart from UK talent management agencies and our data-driven insights, paired with our human-centric approach, give each client the personalized experience they deserve.
UK & European consumers are considered to be relatively social media savvy. As the popularity of social media continues to accelerate and grow, these consumers turn to influencers of all sizes to help with their buying decisions.
As an agency, we are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. As social media experts, we are able to support overall digital campaign objectives in the UK & Europe by driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
“Brands focusing their marketing efforts on influencers are some of the first and most innovative companies we work with.”