Instagram Influencer Marketing Agency

We specialise in influencer campaigns on Instagram. We also deliver paid campaigns for both branded and influencer content, as well as Instagram strategy, social media/community management, and Instagram content production services.

Instagram’s value as a marketing channel lies in its highly engaged audience.

It’s estimated that Instagram has the highest engagement rates of all social networking sites – while Facebook has more users, Instagram has a 23% better engagement rate.

It’s also extremely popular with millennials and Gen Zers, who are notoriously more difficult to reach through traditional media channels like TV and radio.

First, we align with you on the goal and purpose of the campaign – what is it that we want to achieve? We’ll then build a strategy that enables us to reach these goals.

Using our proprietary database and additional market research, the Goat team will source influencers based on campaign objectives and desired demographics. Our Campaigns team take full ownership of the influencer management side of the campaign, from agreeing the terms with influencers and organising logistics surrounding content creation, to ensuring the content goes live and managing payments.

Alongside the Campaigns team, our Paid Social team will also manage any paid media activations, tracking the campaign from start to finish and ensuring we are on track to meet/supersede the agreed deliverables.

Following the campaign, we will provide our client with a full Post Campaign Analysis Report, providing insights, learnings and recommendations.

Throughout the whole process, you will have a dedicated Account Manager whose role is to oversee the entire account and be your first point of contact.

As an agency, Goat has been running Instagram influencer campaigns since 2015. We have extensive experience on the platform, having run thousands of campaigns for different clients across a variety of regions and verticals.

Absolutely! Goat provides each client with their own dedicated account manager whose role is to oversee the entire process and campaign and to be your first point of contact.

Goat takes full responsibility for campaign execution, from influencer selection to content approval. However, we of course work with our clients to make sure all sides are fully comfortable with the strategy and approach before we begin. We ask you to fill in a briefing form which we can then discuss and ensure we’re aligned. We’ll then create an influencer brief that you can review before any outreach begins

The Goat Agency guarantees deliverables for our clients before the start of a campaign.

So should we for any reason under deliver based on the agreed KPIs, we will continue to contract more influencers/content until we have met them.

This means that our clients know exactly what they’re getting for their budget before committing.

This will depend entirely on the budget and the objective.

For example, if launching a new product, it may be that the best strategy is to generate as much ‘noise’ as possible over a short period of time in the lead up to launch. On the other hand, a longer term brand building campaign may require months of always-on activity.

We will work with you to determine your goals and agree the best route for success.

Instagram marketing can work for any brand, regardless of size or sector. It’s all about how you use it.

As long as you have a well thought out strategy, you can use Instagram to drive action throughout the whole marketing funnel.

Challenger brands can use it to grow awareness of their products or services. Established brands with already-high recognition can use it to build loyalty, trust and consideration. And all brands can use it to drive conversions in the form of website visits or purchases.

We have built an influencer database with information and data from the thousands of campaigns we’ve run on behalf of clients.

We use this database to quickly identify the influencers we think would be the best fit for a campaign. This could be based on their interests, their audience demographics, their engagement rates, or the types of content they create.

Alongside our own database, our team are constantly seeking out additional influencers, particularly those that are recently emerging or seeing steady growth.

Once we have a wide list, we’ll then hone in to choose the best influencers for this specific campaign.