As a key sponsor of Peace One Day, Lipton tasked Goat to create a campaign centred around the day to demonstrate that quality connections come from sincere human interaction – and what better way to do this than over a glass of iced tea!
We worked with influencers on Instagram Posts and Stories across France, the UK, Saudi Arabia and Australia, to show how they make peace in their lives, inspired by Lipton and Peace One Day’s message. Influencers then encouraged their audiences to share in the comments what they too will do to make the world a more peaceful place.
Influencers’ heartfelt content resonated well with their audiences – resulting in extremely high engagement and positive brand sentiment. Our influencers also went above and beyond the deliverables that had been contracted, as they felt so passionately about the campaign.
We achieved a high engagement rate of 11.6% (industry benchmark is 5%)
12 additional story frames were created which added value worth over €20K
37% engagement rate and 353 comments on this superb content by enzotaistoi