Readly tasked Goat to drive traffic and sign-ups through a paid social campaign.
We selected influencers from multiple different verticals, such as lifestyle, interiors and food, to reflect the variety of magazines available on Readly.
Influencers created engaging, high-quality content that would resonate with a large volume of audiences and work effectively for paid ads. We then distributed the content via influencer, dark-post paid ads – served to a variety of target audiences, driving traffic to the Readly website, ultimately leading to sign-ups.
We achieved 744 sign-ups during the campaign
Generated an unprecedented level of positive sentiment on paid ads
The campaign had 3.9m+ Impressions overall
We drove 11.3k+ link clicks
Influencers from the lifestyle vertical created the highest performing content for paid ads, generating the most sign ups