Tinder Australia tasked Goat to create a campaign centred around Tinder’s Swipe Night in order to drive sign-ups.
Using influencers and paid media, we ran a three-week campaign in Australia. Influencers created Instagram Stories utilising the Swipe Night Gifs and directing their audience to try out Swipe Night for themselves. Across the campaign, we used a wide range of influencers, ensuring diversity and coverage around key geographical areas.
For Tinder’s new Photo identification feature, we again used influencers and paid media to talk about the new update, whilst also using the Tinder filter. All content formats were used to ensure we directed traffic to the App store. Across the short campaign period, the campaign was extremely successful in driving sign-ups and hitting key performance indicators.
Cartier and Megan delivered
$5 AUD Cost Per Mille
The campaign achieved 8.7k
The campaign had
over 1.6m+ engagements/ story views
to Tinder’s profile
Top Instagram influencer for over delivery and quality of content, with a 24.22% view through rate