Leading Influencer Marketing Agency
We help brands achieve their goals through full funnel influencer campaigns.
Its success is built on trust and authenticity, as people are more likely to make purchasing decisions based on peer to peer recommendations.
Despite this, many marketers still struggle to assess the results of their influencer campaigns or determine where they should sit within the marketing mix.
We’ve been clear from the start of Goat’s journey in 2015 that influencers should be treated as a media channel, not just as PR. Influencer marketing – when done right – can deliver results at every stage of the funnel, from awareness and consideration, to conversions and even advocacy.
Check out our Influencer Marketing case studies and learn how social-first marketing campaigns have delivered impressive results for leading brands across the world.
We’ve built a database of over 100K influencers, which houses data and learnings from the thousands of campaigns we’ve delivered as an agency. Every campaign idea is based on this extensive data and research.
Our team can take care of the entire influencer marketing process; everything from the campaign ideation, to implementation and delivery.
Yes, data is crucial. But sometimes great marketing comes from the gut. All influencer campaigns rely on making a human connection and telling a story, and our Strategy team ensures this never gets lost.
Our team monitors all campaign and performance metrics, continuously optimizing for efficiency and providing our brand partners with clear results and learnings.
Innovators in the industry, we’ve helped some of the most exciting brands in the world to scale and attract new audiences through influencer marketing.
Our team has delivered thousands of campaigns across all key social media channels, particularly Instagram, TikTok, YouTube and Twitch, and has worked with brands in nearly every territory and across every vertical (FMCG, automotive, gaming, beauty, fashion, retail, apps, tech, entertainment, travel and finance).
We combine data with human creativity, relationship management, and expert tracking and optimisation. Our Campaigns, Paid, Strategy and Insights teams work side by side, overseen by a dedicated Account Manager, to drive success for our brand partners at every stage of the influencer marketing funnel.
Best of all, we guarantee all of our deliverables upfront, meaning you’ll know exactly what you’re getting for your budget before you commit.
“Brands focusing their marketing efforts on influencers are some of the most innovative companies we work with.”
We've worked with a range of sectors in multiple markets on influencer marketing camapigns:
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.
Platforms have limited expertise as they are often self-serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting. Our personalized approach leads to more impactful campaigns and includes a variety of services you wouldn’t get using a platform. These include: personal relationships, creative & strategic solutions, crisis management, paid media management, qualitative insights and manual optimization.
To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer.
In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support overall digital campaign objectives through driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.